Household Appliances Giant Chain How To Deal With Cn Domain Name Registration?

Household Appliances Giant Chain How To Deal With Cn Domain Name Registration?

Article by hi joiney

Multinational companies have launched domain name have a comprehensive localization strategyRecently, in order to recover the domain nameStates United States Electrical re-focus of media attention. Recently, domain-building during household electrical appliance enterprises survey found that the tide swept in under the CN domain name registration to the country the United States, Suning, Three large and medium Home appliance chain Appliance store sales represented very different strategy for enterprise network domain, should vary. States United States Foresight, which can act Tide in the CN domain name registration, Gome's most active, to take the "can note on the Notes, to pursue the chase," the domain name protection strategies. Be bought a lesson, lost in the event of guomei.com the same time, countries the United States in the CN domain name protection can be called prophetic. In 2003, Gome is not only a matter of course to its trademark "gome" letter combinations of CN domain names into her arms, but also the Chinese Pinyin "guomei" all the relevant CN domain name registration, forming a tight circle of brand protection. Today, the State sued the U.S. go to war court, the intention is to live on a domain name reverted other people's last name, to build a comprehensive network of domain name protection. Suning Brand supremacy, CN first In domain name protection, Suning Appliance and Gome can say exactly the same. Suning to the "brand supremacy, CN first" domain name protection. It begins in 1998, "suning.com.cn" first to register, then in 2003 to "suning.cn" income, the first to build the CN from the comprehensive protection system; At the same time, Suning in turn includes "Su Ning," "Suning Appliance," including the Chinese domain name and General All winning web site, are a lot of built an online tight defense system, domain name protection can be said is way too tight. Sized Door wide open, worrying situationAnd national beauty greatly, Suning's leak compared to medium and large electrical appliances CN domain name registration worrying. Currently only registered medium and large electrical appliances have "dzelec.com" a domain name, this should be representative of medium and large electrical appliances "dzelec.com.cn" domain name has not yet been registered. According to our domain name registration management organization China Internet Network Information Center (CN-NIC) to query the system displays, "dzelec.cn" has been registered by, medium and large electrical inevitable "nor that this large and medium sized" embarrassing situation. Industry analysis, Gome, Suning two giants of the domain name appliances such great importance to Dominate sales market with its ambition to not unrelated. There have been reports: This year, Gome spent 500 million, open the flagship store in the country. "51" on the eve of Super store settled in Beijing, claimed the second revolution, and shouted, "The country is a beautiful place there can be no other home appliances chain stores" and become the first brand home appliances sales market ambition was visible. At the same time, Suning announced, "51" in Jiangsu province before the opening of 10 new stores, the total market in Jiangsu Province to complete the network layout. Class enterprises selling brand, obviously, Gome, Suning thorough understanding of this truth, the rapid development of China's Internet economy today, with its own brand-related CN domain name into sects in time is to prevent the loss of effective means of brand resources. Experiencing. COM domain names registered by the development process, we can anticipate a new round of cybersquatting in the CN domain name is bound to repeat itself. At present, some foresight of the multinational corporations have launched a comprehensive localization strategy domain, fully registered CN domain name and build a well-protected area. From such modest beginnings, the domestic brands, the rapid expansion in the same time, also should be aware of CN domain name is essential to strengthen the CN domain name has been related to brand building and brand-building move for the urgent protection.

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