Beijing Gome& 39;s birthplace 22 years of service 80 million passengers - GOME Electrical Appliances
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Beijing Gome& 39;s birthplace 22 years of service 80 million passengers - GOME Electrical Appliances - Business
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As Gome Most importantly, an arm of the Beijing States United States Is the birthplace of Gome, Gome is also put on a variety of resources, with the largest segment, Beijing Gome promotion and development of ideas is no doubt for GOME Electrical Appliances, for the whole of China Home Appliances Chain has strong representation in this important market as a manipulator who, Beijing Gome Yan Xiaobing, general manager of planning and presided over the implementation of the Beijing Gome festival shopping season in two consecutive months. Dec. 8, 2008, journalists Yan soldier interviewed for the consumer electronics market outlined Beijing Gome's growth trajectory and trends. Reporter: As Gome's headquarters, Beijing Gome opened 22 years in the local contribution to what? Yan soldier: Country United States is China's reform and opening up 30 years of the most representative companies. In 1987, Gome's first store opened in Beijing, Zhuhai City, population 1999, the United States out of Beijing to develop the country into a national chain; 2000, Gome Beijing branch was established. After 22 years of development, Beijing Gome we now have nearly 60 stores with annual sales of nearly 7 billion yuan. If in 1987 the first stores in the U.S. state counting, 22 years, we service over 8,000 million consumers, the average resident population of each service for the Beijing 8. In their own development, we are also always in the society as a whole contribute to the development. We have opened the store from the distribution point of view, the layout of stores around the ring ring ring also promote the formation of a commercial structure, the formation of many business areas were initially driven by us. Reporter: GOME Electrical Appliances for the home appliance industry, which played a role? Yan soldier: After 22 years of steady development, the country is undoubtedly the United States home appliance retail in China, set a flag, a model country in overcoming the difficulties the U.S. is constantly hard struggle, and gradually improve the developed, gradually their own marketing system for the whole industry has accumulated a valuable experience. Reporter: Country United States in its development and what the benefits for consumers? Yan soldier: the most obvious advantage is that U.S. consumers because of the presence of country shopping more convenient and more affordable. Along with "buy electrical appliances to countries the United States, spend no regrets" buzzwords, Gome services for consumers 22 years. It is due to the country represented by the United States home appliance chain industry continues to develop, which makes the prices of domestic electric appliances down, so people spend a quality and cheap products. In spending and sales rising, while Beijing Gome also services to achieve a comprehensive upgrade. In addition to the conventional "sincerity for a long time protection" service, Beijing Gome also added more services to measure, from the "Golden Key" service to store Little Red Riding Hood, from the green channel to confirm the delivery and installation that is to buy Jisong These comprehensive measures to enhance the service has made the consumer's trust. Prudential in September this year, Gome's security services launched a long time the first anniversary of Beijing Gome year, according to "sincerity for a long time protection" terms of service, resolving the "9 days satisfied return" a total of 21,908 people; solve the "19 days the price difference compensation" Total 1963 times the amount of compensation totaling 991,348 yuan. Reporter: States United States in the future development of what are the specific plans? Yan soldier: as the market leader Beijing, Beijing Gome in large-scale expansion and continued strong market offensive will also continue to follow the rational and healthy development of ideas, do a good job market leadership role in expanding the scale of the same time will continue to refine and strengthen the management of services improved. From the recent plan, we will continue this week, the 22th anniversary celebration activities, while GOME Madian Eagle stores, Wangjing store, shilipu shop, Willow shop, Qinghe shop that five major stores will also be re- After the re-fitting sheets, and genuinely significant faiths; from the medium-term plan, Beijing Gome will continue to open large stores, a good shop to raise the overall suburban stores, strengthening 3C, Small appliances And kitchen and high-profit sales; from the long-term objective point of view, 2015, to become a respected world Gome appliance chain first. At present, Gome in China's domestic market, international competition, the next country the U.S. will be the international market, international brand.
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Orignal From: Beijing Gome& 39;s birthplace 22 years of service 80 million passengers - GOME Electrical Appliances
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